It was the summer of ’19 and Titan had offered me the position as a Summer Intern at their headquarters in Bangalore following the end of year one in my PGDM at Jaipuria, Noida. I was apprehensive at first, but that apprehension quickly turned into an invigorating feeling. I knew a mammoth task lay ahead of me if I were to impress the nifty marketers at Titan. Whenever a daunting challenge is laid ahead of me, I have an overflow of excitement toxins over fearful ones. Given the status and reputation of Titan at the time, India’s largest watch brand by market share and the world’s fourth-largest, my initial reactions of being inducted as an intern were no less dramatic. And so without knowing what lay beyond, I packed my bags and set off for the Garden City.

Ishan Basak

A sales & business development professional, having done my MBA from JIM Noida. My interests lie in Brand Management & Digital and Social Media Marketing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store